Learn the Web · Fully Funded 12-Week Digital Course · Barnsley

Train for free to work in digital. Change your life. Learn the web.

Learn in-person at Barnsley Digital Media Centre amongst others on the same journey in our free and flexible 12-week course.

Learn the Web is the ultimate course for anyone interested in getting a job in the web and digital industries. Places on it are free because it is paid for by the Government’s Community Renewal Fund.

Whilst similar style courses concentrate on teaching technical skills, so participants can become programmers or software developers, Learn the Web is about much more than that. The web and digital industries have many more job roles waiting to be discovered, and there are vacancies right now!

Learn the Web will introduce around a dozen different roles, demonstrating what knowledge and skills are required for each, allowing participants to try them out with a series of practical tasks, and hearing from guest speakers that do the jobs for real.

Some need creativity and using specialist software to design websites or make branding. Others require the skills to promote, sell or manage goods or services online through eCommerce. Perhaps there’s a group of content creators just waiting to be found, who will help populate the websites we read every day? Others roles might involve with people in a variety of capacities.

Course info

Course Length

12 weeks

Timetable

2 days a week at Barnsley Digital Media Centre

Starting

April 2022

Contact us

This is for you if:

One or more of these apply to you

You’re motivated to get a job in digital quickly.

You want advice or training before returning to education.

You’re currently unemployed and looking for a new challenge.

You’ve been affected by the current health crisis.

If this sounds like you, Contact us

How it works

Get the ultimate intro to the web and digital industries

We'll take you through the entire web and digital industry, introducing you to job roles and skills that you didn't even know existed. We'll go through everything from web designers and developers right through to YouTubers and Twitch streamers so you can fully understand where you could go next.

Learn the basics of 12 roles over 12 weeks

Once we've introduced you to these roles we'll teach you the basics of how to get started in all of them. By giving you an introduction tot the basics you'll be equipped to make a choice of what you might want to do next. We'll also help you with those next steps.

Learn in-person at the Barnsley Digital Media Centre

You'll learn inside the heart of Barnsley's web and digital sector, the Digital Media Centre. It'll give you the opportunity to experience a studio environment and work alongside your fellow learners for 12 weeks.

Access our online tutorials and a supportive online community

Taking the Learn the Web course is just the beginning. During the course we'll give you access to our online community and access to our online learning platform so you can take more tutorials and understand topics you're interested in in more depth.

Using Photoshop

Use industry-standard equipment and software

During the course we'll give you access to industry-standard Apple equipment and creative applications that are used directly by the industry. This means any skills you learn during the course will be directly relatable to the industry when you complete.

Regular industry talks from leading professionals

We'll be bringing in regular industry professionals to tell you exactly how it is. They'll give you advice, a chance to make connections and opportunities for you to understand the industry first-hand.

Schedule

An Introduction to Coding — 5th & 6th April

Coding is becoming a life skill and is already on the National Curriculum from Key Stage 1 [ages 5 – 6]. HTML and CSS are the easiest languages to learn and are essential for building websites. A basic understanding of code is helpful for many roles in the web and digital industries.

• Introduction to the Internet & the World Wide Web

• Important HTML5 Structural Elements & Tags

• Important CSS3 Selectors, Properties & Values

An Introduction to Design — 12th & 13th April

A user’s first experience of a website or digital product is, generally, how it looks. Is it attractive? Can the user quickly tell what it’s for and how to use it? These factors are influenced by a set of learnable design principles which can be applied to both online, and more traditional printed, materials.

• Page & Screen Layout

• An Introduction to Design Software

An Introduction to Digital Marketing — 19th & 20th April

The web has revolutionised the way that marketing is undertaken and it provides numerous digital channels which can be used to promote products and services, as well as to monitor, analyse and report the behaviour of website visitors.

• Digital Marketing Methods

• The Marketing Mix

Graphic Design — 26th April

Graphic Designers use their creativity, together with specialist software [professionally, Adobe InDesign, Photoshop and/or Illustrator] to produce printed materials like packaging, posters and brochures.

• An Introduction to Graphic Design

User Interface Design — 27th April

User Interface [UI] Designers are the online equivalent of graphic designers and use their creativity, together with specialist software, to specify how websites should look.

• An Introduction to User Interface Design

• An Introduction to Design Software

Front-End Development — 3rd & 4th May

Front-End Developers turn the creative concepts produced by User Interface [UI] Designers into websites by using computer coding languages like HTML, CSS and JavaScript. This predominately means working on the parts of a website that a user sees and interacts with and as predominately a technical role, but with some creative judgement required. This is not to be confused with a Back-End Developer – whose work is a lot more technical and relates to the infrastructure of a website – or a Full-Stack Developer who works on both parts of a website.

HTML

CSS

Content Creation — 10th May

Content creation is typically part of a website’s digital marketing strategy. 75% of the web is text and search engines predominately use words to decide where websites rank in their listings.

• Written Content

• Visual Content

Search Engine Optimisation — 11th May

Search Engine Optimisers — SEOs — ensure that websites are correctly prepared for Google and other search engines, ensuring that they rank as high up the results pages as possible.

• Search Engine Optimisation [SEO] Basics

Social Media — 17th May

Around three-quarters of the UK’s population are social media users. And although they are often casual participants, a whole new digital marketing business has been created to exploit the potential influence over them. The web allows everyone to bypass traditional media channels and broadcast their own TV and radio. Often this is just as a past-time, but there are an increasing number of entrepreneurial individuals looking to monetise the technology and earn a living through it.

• Introduction to Social Media Platforms

Social Broadcasting — 18th May

Around three-quarters of the UK’s population are social media users. And although they are often casual participants, a whole new digital marketing business has been created to exploit the potential influence over them. The web allows everyone to bypass traditional media channels and broadcast their own TV and radio. Often this is just as a past-time, but there are an increasing number of entrepreneurial individuals looking to monetise the technology and earn a living through it.

• Podcasting

• YouTubing

Branding — 24th May

A Brand Designer shares some of the skills and responsibilities of a graphic designer but concentrates on the creation and management of visual identities for clients.

• Logo Design

Digital Advertising — 25th May

A Brand Designer shares some of the skills and responsibilities of a graphic designer but concentrates on the creation and management of visual identities for clients. Other facets of the Digital Marketing industry include Pay-Per-Click [PPC] and Digital Display Advertising [DDA], where businesses place adverts online and pay a fee every time one is clicked on by a user.

• An Introduction to Digital Advertising

Freelance — 31st May

An alternative to working for someone else — in a digital agency or an in-house digital department — is working for yourself as a freelancer.

• Introduction to Freelancing & Working for Yourself

Project Management — 1st June

Project Managers liaise with all stakeholders — internal and external — to ensure the smooth running and successful conclusion of web or digital projects.

• Introduction to Project Management

Web 3 — 7th June

The World Wide Web is ever- developing and there’s a new raft of intelligent technologies – known as the decentralised web [or Web 3] – which is now catching the public’s attention.

• Blockchain

• Cryptocurrencies

• Digital Art & Non-Fungible Tokens [NFTs]

• Decentralized Autonomous Organizations [DAOs]

WordPress — 8th June

WordPress is the world’s most popular Content Management System and is used on over 450 million websites – that’s an estimated one out of every three globally! It has several facets, including use as a web development platform, but more commonly provides an interface for people to edit their websites.

• Content Editing in WordPress

Digital Self-Promotion — 14th, 15th, 21st, 22nd June

Casual web users can often overlook the quality of their online personas and profiles, but for job seekers, it’s a different matter. It’s even more important if you want to work in the industry that creates, manages and uses this technology on a daily basis. Create an impression by using the right services appropriately, and managing existing personal profiles.

• Digital Self-Promotion Tools

• Creating Online Profiles & Bios

During Learn the Web we’ll talk about...

Coding

HTML and CSS are the easiest languages to learn and are essential for building websites. A basic understanding of code is helpful for many roles in the web and digital industries.

Design

A user’s first experience of a website is, generally, how it looks. This is influenced by a set of learnable design principles which can be applied to both online, and more traditional printed, materials.

Digital Marketing

The web has revolutionised the way that marketing is undertaken and it provides numerous digital channels which can be used to promote products and services.

Front-End Development

Front-End Developers turn the creative work produced by UI Designers into websites by using coding languages like HTML, CSS and JavaScript.

Graphic Design + UI Design

Graphic Designers use their creativity, together with specialist software to produce printed materials like packaging, posters and brochures. User Interface [UI] Designers are their online equivalent.

Content Creation + SEO

Content creation is typically part of a website’s digital marketing strategy. 75% of the web is text and search engines predominately uses words to decide where websites rank in their listings.

Social Media + Social Broadcasting

Around three quarters of the UK’s population are social media users and a whole new digital marketing business has been created to exploit this reach.

Branding + Advertising

A Brand Designer concentrates on the creation / management of visual identities for clients. Online advertising includes disciplines like Pay-Per-Click [PPC] and Digital Display Advertising [DDA].

Freelance

An alternative to working for someone else is working for yourself as a freelancer. Projects are undertaken on a job-by-job basis and can often be managed from a home office on a more flexible schedule.

Project Management

Project Managers plan and monitor the progress of big web and digital projects, liaising with stakeholders to ensure their smooth running and successful conclusion.

Web 3 + WordPress

There’s a new raft of intelligent technologies – known as the decentralised web [or Web 3] – which is now catching the public’s attention. WordPress is the most used content management tool, with one in every three websites globally, using it.

Self Promotion

Creating and managing online personas and profiles is important if you want to work in the industry that creates, manages and uses this technology on day- to-day basis.

Which can lead to lots of job opportunities...

Social Media Executive. SEO. Marketing Executive. Graphic Designer. Marketing Manager. Project Manager. Web Designer. UI Designer. UX Designer. Videographer. Photographer. YouTuber. Streamer. Podcaster. Blogger. Copywriter. Illustrator. 3D Designer. Front-End Developer.